Do you still know anyone who does not have a Facebook or a Twitter account? If you are having a hard time thinking of a person in your social circle who is not subscribed to at least one social networking site, then it is just a testament to the reach and power of these sites. This is the reason why if you are in business; it would be quite foolish for you not to utilize these sites to reach your target market. If you combine social networking with search engine optimization or SEO, then you have yourself a winning move that can grow your business and boost your sales.
Another proof that social networking is the “in” thing when it comes to business is the fact that even big named companies are using getting on the bandwagon. If large companies are utilizing social networking sites, then shouldn’t you be using them as well?
Below are just some of the top social SEO strategies that are available to any business.
Signing to top and popular social media sites like FB, Twitter, G+ and Pinterest.
The first thing that you should do, of course, is to get an account on one or many social networking sites. If you are not yet familiar with how these sites work, then you should use your free time in checking out the different social networking sites that are out there. The good thing about these sites is that you can join as many as you can.
Some people are dismissing minor sites as useless compared to big ones. What you should know is that even minor social networking sites have value and thus should be treated with respect. By using these sites, you will be increasing your presence on the net. Of course, you should not neglect the biggest social networking site of all which is Facebook. Facebook strategies actually deserve an article of its own.
Add social media buttons for better social activity.
If you want your blog post to be shared and to go viral, then you should not forget to add social media buttons on your site. Of course, your readers can share your post without social media buttons but why make things hard for them? Social media buttons offer convenience. In any business model, making things easier for your market is a must and is considered one of the secrets to success.
Syndicate your content across all these sites after it’s been published.
For your content to be picked up by search engines, it is important that you syndicate them across all of your social networking sites. This means you should post in on Facebook, Tweet it. Pin it on Pinterest, etc.
Create content that’s worthy enough to be shared.
Of course, you should also take care of quality. If your content is not worth reading, then it will not be shared by people. Even in this day of social networking, content is still king. And in the end, you will be judged by the quality of your content.