We all know what happened few months ago after Google released the Penguin Update, the whole SEO industry was rocked! And countless of webmasters lost their rankings overnight .
If you want to be successful with search engine optimization, you need to avoid these 3 SEO methods that may trigger a Google Penguin penalty:
Nowadays, a lot of people are always looking for things that are automated. Some people would even say; “if it is not automatic, I’m not buying it”. This is also applicable when it comes to SEO tools, and a lot of people still think that automated programs will really help them get better search engine rankings. The truth is that it won’t help you in any way and you won’t find it beneficial for your campaign. In fact, some programs today can even cause your website to be sent at the very bottom of the search results of major search engines.
There are still some people who believe that links are votes that will increase their SE rankings, but the truth is that SEO – in Google terms – is no longer determined by the number of links that are pointing to your site. As a matter of fact, spam links are now being used by Google against webmasters to help them take down spam sites. If you would like to get the most out of your SEO campaign, the best thing that you can do is to start building high quality links that are placed inside a well-written article and in a relevant site.
Low Quality Content
A lot of people who are into Internet marketing are always working on building more content, regardless of its quality. If you really want to get better results from your SEO campaign, the first thing that you need to do is to make sure that you will be working on building high quality content that people will be willing to share to other people. Keep in mind that content is what drives people to your site, and this is something that you always need to give them. Content is what makes the whole Internet, if you focused on building valuable and unbiased content to people, your rankings will surely follow.
These are three of the most important things that you need to avoid when working on SEO. There are a lot of other things that you need to consider, but it would be better if you have a professional who can explain everything to you. This will ensure that you will really get the best results from working on SEO, and will help your business get the most out of optimizing your website for search engines.